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The Boston Globe

Metro

Donor registry settles with AG

Recruiting plan deemed improper

UMass Memorial Health Care, which hired models in short skirts to lure potential bone marrow donors and then charged insurers high fees to test samples, will pay $520,000 as part of an agreement with Attorney General Martha Coakley’s office.

The attorney general, who filed a complaint and final judgment in Suffolk Superior Court today, said in a written statement that the Caitlin Raymond International Registry and UMass Memorial Health Ventures, Inc. -- subsidiaries of the hospital network -- jointly engaged in improper marketing by paying fashion models to recruit potential donors at malls, festivals, and sports venues including Foxboro Stadium.

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