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The Boston Globe


Digital ad billboards coming to T stations

Agency foresees added source of revenue

Trying to find other sources of income beyond fares, the MBTA plans to install digital advertising displays at some of its busiest stations later this year, a move officials believe could generate $1 million annually atop conventional billboard income.

Riders who cringe at the memory of T-Radio - the mix of music and ads piped into stations and abandoned amid withering criticism in 2007 - may be relieved to learn these digital ads will be silent and selectively placed, the state’s top transportation official said.

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