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Scott Brown woos South Boston

Campaign full of ads promoting allegiance to neighborhood

By Stephanie Ebbert

 |  Globe Staff  

  April 18, 2012

Two years ago, he fashioned his campaign around a simple slogan with a firm sense of place: “I’m Scott Brown, I’m from Wrentham, and I drive a truck.’’ But these days, Brown is advertising his allegiance to a different place - South Boston. The neighborhood, while steeped in Democratic politics, has long been dominated by Reagan Democrats whose working-man’s ethos and traditional mores provide an ideal backdrop for a Republican trying to appeal to independents and crossover voters.

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