Demand for Kindle lifts Amazon shares

Mark Lennihan/Associated Press File

The Kindle Fire tablet was introduced last November and rocketed to number two in the market behind the iPad, according to IDC.

Advertisement Inc., the world’s largest Internet retailer, beat analysts’ first-quarter revenue and earnings estimates on buoyant demand for Kindle devices and e-commerce services for outside vendors. Net income was $130 million, or 28 cents a share, vs. $201 million, or 44 cents, a year earlier. Amazon aims to add customers by pouring money into new versions of the Kindle and warehouses equipped to send out products faster.

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