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President Obama winning battle for small donors

Analysts cite enthusiasm factor

All the attention directed at the mega-donations that business titans are making in the race for the White House this year has eclipsed an equally critical aspect of the fund-raising war - courting the little guys. And in that boisterous battle of e-mails, celebrity-sponsored contests, and online credit card charges, President Obama is clearly winning.

As of the end of April, 43 percent of the donors who contributed to the Obama campaign gave $200 or less, generating a total of $88.5 million, according to the Campaign Finance Institute, a nonpartisan Washington research group. By contrast, only 10 percent of those who gave to former governor Mitt Romney’s campaign had made donations of $200 or less, accounting for $9.8 million.

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