Democratic Senate candidate Elizabeth Warren — amid growing unrest from party activists and leaders — is facing pressure to make a major shift in her television advertising with a new series of commercials that seek to soften her image, while focusing more directly on her GOP rival, Senator Scott Brown.
According to top Democratic leaders in Massachusetts, Warren campaign advisers are considering a new strategy that will be aimed at toning down what those leaders call the preachy tone that has dominated her ads until now. Instead, some of the spots would rely more on the voices of voters from all walks of life describing what Warren’s supporters say is the warm personality of a popular university professor. They would also zero in on Brown, acknowledging that while he is a likable public figure, he is not the moderate Republican that he makes himself out to be.

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How about Liz Warren ,doing an add with a skit of "Custers last Stand" and at the end of the add you could interview the Native Americans who won the battle ??
Keep up the good work. The Scott Brown campaign applauds your efforts. It doesn't matter if what you say is hateful or wrong, winning is everything.
Which would you rather win, the battle or the war? Paid any attention to the plight of the indians since then?
In other words the Warren Campaign shold start telling the truth. Prof Warren has won awards for her teaching by students of all political stripes. She is accomplished in her research and writings and has been recognized as so. The Federal Consumer Agency is alive and working and has already stopped preying attacks by credit card companies on consumers. Sen Brown in the meantime gets an 80% rating from anti-abortion groups, 0% from environmental groups, favors military might over diplomacy, is against gay marriage, favors tax cuts for the top 1%, votes against Jobs Laws that relieve unemployed workers suffering, and has voted against bills protecting women. He is Joe Sixpack and out of sync with the citizens of the Commonwealth. Elizabeth Warren will be a great Senator not one who plays one on TV ads.
As a lifelong independent, I have never seen a more unappealing candidate representing the Democratic party in our state than Mrs. Warren. She is the most insincere candidate ever to emerge upon the Massachusetts political scene and she is clearly a phoney based upon her claims of her Indian heritage and other claims as well. My advice - don't show her in any of the new commercials and don't even use her voice. Yet she won't win anyway because she's already had enough of exposure for people to see who she really is. While Scott Brown may not be perfect, to date, he has done what he said he would do, analyze every proposed bill and vote in the best interest of the majority of Massachusetts citizens.
I agree that she lacks appeal. But the previous Dem candidate for senator, the first opponent Brown beat, has Warren beat for the most unappealing slot. What's with the MA Democratic party that they can't get a strong candidate? Brown has run against two rag dolls.
Maybe she should drop the anti-business rants and talk more about how she would encourage economic growth. Americans don't need more federal bureaucrats protecting us from big bad businesses--we need more jobs.
Here's an idea. How about some real substance, and stop trying to sell fluff, image, soft, or whatever. Can she got toe to toe with other Senators? How is she going to operate on Senate committees? We pretty much know her stands on things. It's her ability to operate which has not been documented adequately or clearly. Just an FYI for the Warren campaign. If Scott Brown changes the R after his name to an I, he probably wins in a walk. He needs to openly reject the odious parts of that platform that simply do not fly in MA. The party platform is the albatross around his neck that is going to kill him. Other than that he looks like he can be more effective than she can be. And ads with her chatting with women at the local coffee shop do nothing to change that.
OK. Here is some substance:
Scott Brown’s record paints a stark portrait of his pro-wealth, anti-middle class politics. Brown voted against the American Jobs Act of 2011, losing Massachusetts 16,000 new jobs. He said “No” to extending unemployment benefits for 170,000 Massachusetts residents, and “No” to measures that prevented lay-offs and encouraged new hires. “No” to all these improvements for ordinary Americans because Brown objected to the bill’s 0.7-percent tax hike on annual salaries over $1 million.
Then, “No” again to the Rebuild America Jobs Act, costing Massachusetts alone 11,000 jobs as well as $850,000 in funds to improve the state’s infrastructure. Why? Brown refused the price of these benefits: a 0.5-percent tax on annual salaries above one million.
Brown, again, voted against the Teachers and First Responders Back to Work Act. Massachusetts lost 6,300 educators and firefighters, leaving our public schools less robust and our communities less safe. Again, because the cost was too high: a 0.5-percent tax increase on annual salaries of $1 million or more.
Brown voted twice to permit interest on student loans to double. He voted against funding 7,000 jobs for the state’s youth. Then, Senator Brown, public servant, refused to meet with young people who came to plead with him.
Brown voted against the Paying a Fair Share Act. “No,” he said, to a tax increase on income exceeding $1 million. He voted against the Sense of the Senate on Shared Sacrifice, thus directly acknowledging the he doesn’t believe the wealthiest should pay a greater share of taxes.
Scott Brown is a Karl Rove promoted Republican.Kristen - sometimes in my family we discuss spending items. My kids will present the "Family Entertainment and Socialization Act" ( new flat screen tv purchase) and we make tough choices. Our only debt is a small mortgage and we still usually do not spend the money, certainly not if we need to borrow it. And that's with a sure bet, nobody knows what the chances are that the bills you mentioned would have resulted in near the jobs/benefits estimated. We know plenty of money from TARP was wasted, despite watchdog Elizabeth Warren on the job.
Go ahead and change the ad style. Won't matter. My votes with Brown.
Warren's ads are horrible. They are preachy, boring and unimaginative. She's a goner if she doesn't get with it fast.
Massachusetts voters already have a good idea of who Elizabeth Warren is and most don't like her. Most of the people who support her are people who have never voted for a Republican and never will. People will see through the attempts to soften her image. Even her husband recently said that she is exactly the same person we have seen all year.
I suggest you look at the issues instead of considering this a popularity contest. Scott Brown is not the moderate he claims to be. His voting record shows he uses his Massachusetts Senate seat to obstruct Democratic legislation, that 100 percent of the time he votes for the GOP economic agenda. He has voted against three jobs bills that would have given jobs to many thousands of workers. He hopes to hide the facts with a campaign that spreads a false image of bipartisanship
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If your belief is like Kristen789's belief that the government has to fund job growth then perhaps Elizabeth Warren is your candidate. Why do jobs in the public sector have to be the only jobs funded by our government? Why do the federal dollars have to go to hire more teachers, police, firemen, DPW workers or construction jobs for infrastructure improvements? Why not provide new job tax credits to the private sector and just get out of the way? Why put more money into already bloated state and federal payrolls? Senator Brown voted against the jobs bill because he doesn't believe that should be the strategy for job growth. Kristen's strategy comes with a significant cost to the taxpayers that we just can no longer afford.
figures that the only ads with some substance about policies and positions on issues are to be toned down to good-old-boy dumbness. Wont' work.
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And why not update Warren's look, her appearance? She comes across looking like a somewhat dowdy schoolmarm: spectacles, clothing, hairstyle included. Wouldn't hurt to make EW look more with it. Martha Coakley suffered the same kind of underwhelming charisma. Get with it Elizabeth!
But, she is 62 years old. If she were to win, she would be 68/69 by the time she's done being a freshman senator. I don't agree with her, but I'm not sure you want to give a hollywood makeover to a grandmother/professor. It's not her 'dowdyness' I don't like, it's her plagiarizing, diversity-scamming ways!
But, she is 62 years old. If she were to win, she would be 68/69 by the time she's done being a freshman senator. I don't agree with her, but I'm not sure you want to give a hollywood makeover to a grandmother/professor. It's not her 'dowdyness' I don't like, it's her plagiarizing, diversity-scamming ways!
Apart from her noble savagery, what accounts for the Cherokee Professor's image as a chilly and detached public scold?
Could it be her intellectual pride - the worst form of pride - the kind that hanging around the Harvard Faculty Club and having adoring students taking down one's every word uniquely induces?
Senator Everyman is far from perfect, but give me a likable guy any day over a shrill, know-it-all, lifestyle nag.
Besides, had Democrat hegemony (which is what we've had in this Commonwealth for the past 50 years) ushered in a Golden Age of Pericles, with alabaster cities, economic prosperity, and good government for all, there might be an argument for restricting the Massachusetts Congressional Delegation to a Democrat-only club. But you'd have to be living in an alternate universe to think that is what a lifetime of Democrat Party dominance has wrought.
Surely the Party of Tolerance can make room for just ONE Republican among its Washington delegation.
SUrely there is room for ONE Republican with a different point of view in our
Yeah, sounds like a good idea ... have the same people involved who 'humanized' cuddly Michael Dukakis.
Why not just have a commercial where she actually talks to some of the Cherokee that she claimed to want to meet ( despite walking by Native American clubs at Harvard, failing to meet them at the Mass State DNC convention AND the National DNC convention ) ?
Is she coming out on stage for the debates dressed as Lil Bo Peep?
It is called the 'smoke' & 'mirrors' show which the Democrats are so good at when trying to bamboozle the voters.
Also, another huge turn-off with the Elizabeth Warren campaign is the aggressive approach of her campaign workers who assume everyone living in MA is a Democrat voter.
New adds are NOT going to help this fraud and hypocrite. Professor Warren will be back to Harvaad on November 7. Thank god.
What's Sen. Brown getting for MPG in the ol' truck, I wonder...driving that thing is certainly good for the oil industry...