The idea to launch a 2010 advertising campaign touting the Massachusetts State Lottery as well managed may have been hatched by a campaign operative for then-Treasurer Tim Cahill soon after a focus group showed Cahill’s role overseeing the Lottery was a selling point. At two focus groups for Cahill’s gubernatorial campaign held south of Boston on July 26, 2010, Washington, D.C.-based media consultant Dane Strother wrote down the strengths and weaknesses of Cahill’s campaign.
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