The 57th annual Boston Globe Santa Fund Drive gets underway today with its traditional mission to raise enough money to make sure thousands of children in needy families in some 158 eastern Massachusetts cities and towns will have gifts to open on Christmas morning.
Like last year, the drive is getting underway with the country still facing the problems from one of the most severe economic downturns in the nation’s history — a situation that continues to leave many parents unemployed and their families often without adequate housing.
Many of the 121 certified charity organizations that process the applications from families seeking assistance from Globe Santa in providing gifts for their children have already received hundreds of requests for his help.
The flood of requests this year was such that the Globe Santa staff that processes the applications had to start work about two weeks ahead of the normal starting date. And even though the deadline has passed for families to seek Globe Santa’s help, the staff’s work will continue right until Christmas Day.
Because of the flood of requests for gifts, Globe Santa is hoping that this Christmas season many new people and new companies and organizations will join the thousands of longtime contributors in helping to raise money in excess of the 2011 drive total of $1,254,078.14.
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