Globe Santa has been bringing Christmas morning joy to thousands and thousands of Boston-area children for 57 years. Spreading the word about the program to both potential recipients and potential donors through print media (The Boston Globe) has been its hallmark for all that time.
But now Globe Santa is moving into the digital realm and expanding the program’s reach by embracing social, as well as print media.
Three years ago, the Globe Santa Facebook page was launched, and this year it has become an integral part of the program’s marketing plan. The page has already been liked by more than 1,200 people.
“The Globe Santa community, both of families receiving gifts and of families donating, now have a place to share stories of why Globe Santa has been such an important part of their holidays,” said William Connolly, executive director of the Globe Santa program. “It’s also a forum for new members of the Globe Santa community to acknowledge their participation and express their happiness that Globe Santa is there for everyone in the cities and towns of Greater Boston.”
Through its Facebook page, Globe Santa is able to explain how the program works, give credit to donors, promote appearances of Santa’s sleigh across the city, advertise special events designed to raise money for the program, and share photos of celebrities and fans and Santa himself.
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