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The Boston Globe


Alliance cracks down on teens’ sagging pants

Cable TV ad campaign seeks to discourage the rogue fashion

If there is a look that defines hip-hop, then 13-year-old David Dollar Montana has it. He talks the talk, walks the walk, even dresses the part — down to his loose-fitting Levi’s, which sag below his buttocks, exposing his underwear.

Now Dollar, as he is known around his Bowdoin-Geneva neighborhood, and other young males who let their jeans hang below their waist are the target audience for a new cable TV ad campaign that aims to get them to pull up their sagging pants or face fines or prison time.

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