Hoping for a last-minute boost before Tuesday’s primary, Republican Senate candidate Daniel B. Winslow is launching his first television commercial, a 30-second spot that highlights the array of newspapers that have endorsed his campaign.
The last-minute ad is slated to begin airing Monday on cable television in the Boston area and on network television in the Springfield area, said a Winslow spokesman, Charles Pearce.
Winslow, a state representative from Norfolk and former district court judge, is in a three-way battle for the GOP nomination with Gabriel E. Gomez, a private equity investor and former Navy SEAL, and Michael J. Sullivan, a former state and federal prosecutor.
Turnout in the race is expected to be low — perhaps around 150,000 voters, according to political observers — so a small shift in momentum could go a long way toward deciding the winner on Tuesday.
“The results are in, and they are unanimous,” a narrator says in the ad. “Judge Dan Winslow has been endorsed by every major paper in Massachusetts,” including The Boston Globe, The Boston Herald, the Lowell Sun, the Fitchburg Sentinel, and the Lawrence Eagle-Tribune.
The ad says Winslow has a plan to overhaul the tax code, cut spending and reduce the deficit and “is the only candidate who can win in June against the Democrats.”
Sullivan and Gomez have already aired ads during the race. Gomez, in particular, has had a robust ad campaign, funded by his own personal wealth and his fundraising connections to the world of high finance.
Pearce said Winslow is still focused on his field operation but believes a two-day ad campaign is a worthwhile expenditure. He declined to say how much the campaign is spending on the ad.
“Having achieved the Grand Slam of Senate political endorsements, and with the most recent poll showing over 70 percent of the vote as undecided, we felt it was important to get this feat broadcast on television,” Pearce said.Michael Levenson can be reached at email@example.com. Follow him on Twitter @mlevenson.