In his first televised ad in the race for mayor, Bill Walczak chronicles his role in revitalizing a blighted Dorchester neighborhood, highlights his effort as a champion for the poor, and delivers a message he hopes will take root in the city.
“Come on Boston, let’s think big,” says Walczak, wearing a gray suit and standing along Piers Park in East Boston, a view of the harbor and the city behind him.
The television ad, which debuted Monday evening, is among a slew of mayoral spots hitting the airwaves as summer winds down and the public begins to tune in to the Sept. 24 preliminary election to replace Mayor Thomas M. Menino.
Michael Ross, a city councilor, is set to begin airing his first ad in the campaign Tuesday on local cable stations and YouTube that will run through Election Day. The ad will also run on broadcast starting next week. Ross’s ad shows him in a blue T-shirt and sneakers running past Fenway Park and City Hall, as well as his neighborhood of Mission Hill and Langone Park in the North End.
“When I decided to run for mayor, Mayor Menino told me to take it to the streets,’’ Ross says in the ad, as he is shown handing out copies of his “Boston Smarter” plan to the public.
In the ad, he highlights his key priorities, such as adding more police substations, increasing prekindergarten in underserved neighborhoods, and bolstering vocational education.
“I think my ad stands out,’’ Ross said Monday in a phone interview. “It’s fun. It’s interactive, and it’s different from the other ads. At its heart, it talks about issues I’m very interested in.”
‘[I’m] a guy with big visions and a guy who gets things done. If I can get that through to people, I’ll win the election.’
In Walczak’s ad, a narrator explains the candidate’s history in advocacy, such as his push to revitalize Codman Square in the 1970s after it had been beset by arson and other crimes. It shows a gleaming rendition of the Codman Square Health Center, which Walczak cofounded.
The ad is one of three that Walczak aims to launch by Election Day as he seeks to hammer home themes that he champions. The next ad, he said, will focus on Walczak as a candidate “with guts’’ who has said no to a casino in Boston. A third ad is being developed.
Walczak said he hopes viewers will see the new ad and come away with one key thing about him: “This guy is a guy with big visions and a guy who gets things done,’’ he said. “If I can get that through to people, I’ll win the election. I think Bostonians are looking for a visionary who can get things done.”
In recent weeks, city councilors Felix Arroyo, John Connolly, and Rob Consalvo have all released television ads.
Consalvo, who released a 30-second spot showing the candidate on a basketball court downing three-pointers, is set to release a new ad Tuesday on all of the major broadcast channels that focuses on the topic of foreclosed homes. In the ad, he speaks solemnly about taking on banks that allow foreclosed homes to become blights in the neighborhood. As he talks, pictures of a dilapidated house in Hyde Park owned by a bank flash across the screen.
“This run-down property is more than an eyesore,” Consalvo says in the spot. “It’s a menace to our community.”