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Golar Richie launches her first television ad

Charlotte Golar Richie launched the first television commercial of her mayoral campaign, releasing a 60-second spot Monday that highlights her gender and tenure as Boston’s housing chief.

“In the race for mayor, 11 good men talk about building a better Boston. One woman has already done it,” an announcer says. “Charlotte Golar Richie is making national and regional news as Boston’s only woman candidate. But more important, she is also the most qualified.”

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Golar Richie’s campaign bought $30,000 worth of airtime for 600 spots starting Monday and running until the day before the preliminary election Sept. 24, according to campaign manager James McGee. Golar Richie will release a second commercial on Tuesday.

The spots will run on cable networks in Boston on channels that include Bravo, CNN, VH1, Oxygen and New England Sports Network (NESN) for Red Sox Games.

The commercial offers an overview of Golar Richie’s biography and includes photographs of Golar Richie with Mayor Thomas M. Menino, President Barack Obama, and Boston residents.

“I know what it takes to lead the Boston of the future because I shaped the Boston of today,” Golar Richie says. “I’m ready to work for you as your next mayor.”

Andrew Ryan can be reached at
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