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Maine colleges push hard to boost enrollment

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Maine’s public universities are trying new tactics in an effort to boost enrollment as the number of high school graduates in the state is shrinking. The seven-campus University of Maine System is going after more nontraditional students, including out-of-state students, transfers, and international students. The Portland Press Herald reported that between 2008 and 2012, system-wide enrollment dropped almost 5 percent. Enrollment dropped 8 percent at the flagship campus in Orono alone. Schools are pushing the more affordable in-state tuition rates. The University of Maine is using data-mining software that tracked how prospective students clicked around on UMaine websites, allowing the school to follow up with personalized letters.

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