Bill Linehan, tieless and relaxed, looks dead into the camera and urges voters to support him for a fourth term on the Boston City Council.
In a new YouTube video launched this week, Linehan is hoping to drive home a message to voters that he will remain a steady, practical councilor amid sweeping changes in Boston, including its political leadership.
“It’s a changing city,’’ Linehan said in the video, which he also plans to send to residents in the district. “It’s been in a changing environment … and we need people who understand how it works and have a stake in it. We are committed. We are committed all the way.”
In what is seen as a tight, contested race on the City Council, Linehan has been trying to distance himself from his competitor, Chinatown resident Suzanne Lee, who lost to Linehan by just 97 votes two years ago.
Two weeks ago, the councilman hired Regan Communications Group, a large communications firm in the region, which produced and distributed the video.
Lee has stepping up her efforts to unseat Linehan in the district, which encompasses South End, Chinatown, Bay Village, downtown, the Wharf District, and a section of Beacon Hill.
Her campaign said she will continue to mount a serious challenge to Linehan by taking her message directly to voters.
“Suzanne has been out there talking with voters every single day and for many, many months,’’ said Evan England, campaign manager for Lee. “She’s receiving great reception in all areas of the district and she looks forward to continuing that.”
Earlier this week, Lee announced she picked up some union endorsements, including the Service Employees International Union Massachusetts State Council and United Healthcare Workers East.
In the YouTube video, Linehan highlights his lengthy experience in government as a key distinction between himself and Lee.
“I’m a politician,’’ Linehan says. “I’m a practical politician who is trying to influence on behalf of the constituents I represent. “
He spends most of the video talking about himself, his ideals, and his achievements. The video also shows him doling out handshakes and kisses to residents, standing in a community garden and interacting with his campaign staff. A businessman and the founder of a South Boston community garden also hails him as a strong advocate for the community.