In the era of electronic communication, politicians ask for money in myriad ways. There’s the breathless urgent plea, the witty backhanded ask, and the enemies-at-the-gate alert — only your cash can stop them.
And then there were the e-mails sent by state Treasurer Steven Grossman’s campaign for governor, invoking the candidate’s agony as he battled a kidney stone during a MassEquality candidate forum last week.
“Despite suffering extreme pain from a kidney stone attack, Steve showed up to stand strongly in support for LGBT social justice and equality,” said an e-mail sent to supporters Friday morning.
“Steve won’t let anything keep him from the work that will move our Commonwealth forward, but we can’t do it without you,” it continues. “Will you donate today to help us hit our end of month goal?”
The subject line? “Had to share this: (even if it is TMI!)” — too much information.
The campaign sent two follow-up e-mails, one Saturday signed by the campaign manager (“We’re just a stone’s throw from our goal”); and another Sunday signed by Grossman himself (“Everybody has been making a big deal about my kidney stones.”).
Part of the reason for the barrage: A candidate’s monthly fund-raising haul is considered a key metric of how the campaign is faring. Monday was the last day of the month.
Grossman is one of 10 candidates running for governor.