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Ortiz selfie with Obama a home run for Samsung

Update: David Ortiz says selfie was not part of any deal

DAVID ORTIZ

Staged selfies might be the name of the game.

It started at the Oscars with Ellen DeGeneres’s epic picture of celebrities and now it appears David Ortiz himself may be in on the action.

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Samsung confirmed that it had helped Ortiz take Tuesday’s selfie with President Obama. The mobile provider then promoted the picture on Twitter to the company’s 5.2 million followers.

Trade publication Sports Business Journal reported on Monday that Ortiz had inked a new endorsement deal with the cellphone provider.

Samsung Mobile promoted the Obama-Ortiz selfie on Twitter after the Red Sox appeared at the White House, and it had been retweeted 34,000 times as of Tuesday evening. As Twitter users weighed in, Samsung Mobile smartly responded to individual users asking about the picture. “This photo was taken with a #GalaxyNote3,’’ Samsung Mobile US tweeted.

At last month’s Oscars ceremony, DeGeneres took a selfie with several celebrities, using a Samsung phone. It became the most popular tweet ever.

“We were thrilled to see the special, historic moment David Ortiz captured with his Galaxy Note 3 during his White House visit,” the company said Tuesday. “It was an honor to help him capture such an incredible and genuine moment of joy and excitement. Similar to the selfie Ellen was able to capture during the Oscars, this was an opportunity for David to share the incredible moment with his fans.

“When we heard about the visit to the White House, we worked with David and the team on how to share images with fans. We didn’t know if or what he would be able to capture using his Note 3 device.”

This article first appeared on Boston.com. Zuri Berry can be reached at berry@boston.com

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