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JetBlue flight returns to Logan after striking bird

A passing bird may have taken the new JetBlue pigeon ads a bit too literally this morning.

The bird crashed into Flight 111, which was scheduled to fly from Boston to Chicago at 7:50 a.m., and caused the plane to turn around and make an emergency landing, JetBlue spokeswoman Tamara Young said.

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The plane returned to Logan International Airport at 8:30 a.m. Mechanics are assessing potential damage to the aircraft, Young said.

Customers were offered alternative flights to Chicago, Young said.

The bird strike came after JetBlue launched a new ad campaign in Boston last month. The advertisements star pigeons, posing as disgruntled travelers.

“Bird strikes, they happen,” said Young. “The pilot made a great decision in turning around.”

Jacqueline Tempera can be reached at jacqueline.tempera@globe.com. Follow her on twitter @jacktemp
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