A passing bird may have taken the new JetBlue pigeon ads a bit too literally this morning.
The bird crashed into Flight 111, which was scheduled to fly from Boston to Chicago at 7:50 a.m., and caused the plane to turn around and make an emergency landing, JetBlue spokeswoman Tamara Young said.
The plane returned to Logan International Airport at 8:30 a.m. Mechanics are assessing potential damage to the aircraft, Young said.
Customers were offered alternative flights to Chicago, Young said.
The bird strike came after JetBlue launched a new ad campaign in Boston last month. The advertisements star pigeons, posing as disgruntled travelers.
“Bird strikes, they happen,” said Young. “The pilot made a great decision in turning around.”