Scott Brown unveiled a new campaign television advertisement this afternoon narrated by his sister LeeAnn Riley that outlines the struggles they faced as kids.
“We moved a lot. Our mom was married and divorced many times. There was physical abuse in the home, but Scott was there to protect myself and my mom,” Riley says in the 30-second spot, which includes pictures of them as kids.
Riley vouches for Brown’s character, saying he is determined to do the right thing.
“When people ask me what kind of man he is, I tell them, ‘He’ll be there for you, like he has been for me’,” Riley says as the ad ends.
The new ad follows an earlier biographical spot, which emphasized the former Massachusetts senator’s New Hampshire roots.
The new ad is set to begin airing Thursday on WMUR-TV, WBIN-TV and New Hampshire cable television, according to Brown’s campaign manager, Colin Reed.
Brown, a Republican who hopes to unseat Democratic US Senator Jeanne Shaheen, is competing with former state senator Jim Rubens and former US senator Bob Smith for the Granite State GOP nomination.
Shaheen, for her part, has focused her television spots on tangible benefits she says has brought to New Hampshire residents.
The primary election in the race is Sept. 9 and the general election is Nov. 4.