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Independent Evan Falchuk submits signatures for ballot

Independent candidate for Massachusetts governor Evan Falchuk.

Stephan Savoia/Associated press

Independent candidate for Massachusetts governor Evan Falchuk.

Gubernatorial candidate Evan Falchuk today said he had submitted the necessary number of certified signatures to make the November ballot and was kicking off a robust advertising effort across the state.

Falchuk, one of two largely self-funding independent candidates hoping to succeed Deval Patrick, said he had submitted more than 12,000 signatures to the secretary of state, well in advance of the Aug. 26 deadline for non-party candidates. State law requires 10,000 signatures to qualify as a contender.

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Falchuk, a lawyer and former business executive, is spending at least $360,000 from now through September on broadcast television spots in the Boston and Springfield media markets, on radio ads on selected English- and Spanish-language stations, and in targeted online advertising, his campaign said. Those buys could be expanded, and he will spend substantially more on advertising in the final weeks of his effort, his campaign said.

Falchuk’s TV spot is simple, with him speaking directly to the camera.

“I’m Evan Falchuk. I’m running for governor as an independent because I’m a voter who got tired of the two-party establishment,” he begins.

In a brief interview in a State House hallway, Falchuk said his message was resonating with people across Massachusetts.

“Voters are looking for this kind of representation that actually speaks to the things they’re concerned about,” he said, offering the cost of living as an example.

“People just want to be talked to like adults. They want to be leveled with,” he said.

Falchuk will appear on the ballot as the United Independent Party candidate, a political designation that could become an official party if he gets more than 3 percent of the vote in November.

Two other independent candidates are also running: Venture capital investor Jeffrey S. McCormick and pastor Scott Lively.

Three Democrats and two Republicans are running as well.

Joshua Miller can be reached at joshua.miller@globe.com. Follow him on Twitter @jm_bos.
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