With a month to go before the primary, the Massachusetts gubernatorial campaign, one of the least-energized statewide races in years, is on the verge of breaking out.
In the weeks between now and the Sept. 9 election, voters will see a barrage of ads, a series of high-profile debates, and mailboxes full of campaign literature. For the campaigns, this is when all their grass-roots organizing, fund-raising prowess, and strategic planning will be put to the test.
Democratic front-runner Martha Coakley is bracing for an onslaught from her major primary rival, Steven Grossman.
Grossman needs a media strategy that creates a positive image for himself while driving a wedge between Coakley and the progressive bloc that dominates Democratic primaries.
A third candidate, Don Berwick, has yet to catch fire the way Deval Patrick and Elizabeth Warren did as first-time candidates — and time is running short.
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