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New TV ad for Democrat Donald Berwick knocks rivals

Democratic candidate for governor Donald Berwick plans to launch his second ad of the primary season, likening his two sparring competitors for the nomination to couple of kids on a schoolyard.

The 30-second TV ad, called “playing politics,” pokes fun at front-runner Martha Coakley and her leading Democratic competitor, Steve Grossman, depicting them as children on a playground tossing around words like “super PAC,” “gun lover,” and “secret donors.”

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“Massachusetts, we’re better than this,” Berwick says in the ad. “It’s time to go in a new direction. The choice is simple: people who play politics, or a governor who is a problem solver. Leadership isn’t trading insults; it’s delivering results. I’m Don Berwick and that’s my game.”

Running a distant third in the race for the Democratic nomination for governor, Berwick has been increasingly overshadowed as his two competitors grow increasingly combative in the race for the Sept. 9 Democratic primary.

A Globe poll on Friday showed Coakley continues to lead the pack, claiming the support of 46 percent of likely voters, compared to 24 percent for Grossman, and 10 percent for Berwick. The poll of 605 likely voters, conducted Aug. 17-19 and Aug. 24-26, has a margin of error of 5.2 points.

The ad, which is slated to begin airing on Tuesday, was produced by the D.C.-based New Media Firm, said campaign spokesman Leigh Appleby.

Stephanie Ebbert can be reached at Stephanie.Ebbert@globe.com. Follow her on Twitter @StephanieEbbert
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