NEW YORK — Art Heyman, whose recruitment by Duke University from a Long Island high school helped spark one of college basketball’s fiercest rivalries, has died. He was 71.

Mr. Heyman’s death was confirmed by the Duke athletic department in a statement. It said he died Monday in Florida and gave no details.

Mr. Heyman was a three-time All-America selection at Duke and the national college basketball Player of the Year in 1963. The school’s career scoring average leader, he helped the Blue Devils to the Final Four of the NCAA tournament for the first time in his senior season, and was the number one pick in the NBA draft by the New York Knicks.

‘‘As much as any other human being, Art was responsible for Duke University becoming a national power in college basketball,’’ Vic Bubas, the coach who brought Mr. Heyman to Duke from Oceanside High School in Oceanside, N.Y., said.

University of North Carolina coach Frank McGuire had created a flow of talent from New York to the school in Chapel Hill, and Mr. Heyman’s recruitment by Bubas was the first leak in that pipeline.