You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Obituaries

TV chef Art Ginsburg, 81, was known as Mr. Food

Art Ginsburg, shown at a rehearsal in 2010, peaked in popularity in 2007, when he was seen on 168 television stations.

Alan Diaz/Associated Press

Art Ginsburg, shown at a rehearsal in 2010, peaked in popularity in 2007, when he was seen on 168 television stations.

Art Ginsburg, the delightfully dorky television chef known as Mr. Food, died at his home in Weston, Fla., on Wednesday following a struggle with pancreatic cancer. He was 81.

Mr. Ginsburg — who enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline ‘‘Ooh! It’s so good!’’ — was diagnosed just over a year ago. The cancer had gone into remission following early treatments and surgery, but returned this month.

Continue reading below

Mr. Ginsburg had an unlikely formula for success in this era of reality cooking shows, flashy chefs, and artisanal foods. With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed foods, Mr. Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations across the country.

And though he published 52 Mr. Food-related cookbooks, selling more than 8 million copies, he was little known to the nation’s foodies and mostly ignored by the glossy magazines. That was the way he liked it.

‘‘They’re on the Food Network. They’re getting a lot of national publicity. And they’re getting big money,’’ he said of fellow food celebrities during a 2010 interview. ‘‘I was always the hometown guy. I don’t want to be the super celebrity. When you need bodyguards, that’s not my deal.’’

Mr. Ginsburg grew up in the meat business, and eventually started his own catering company. He made his television debut in 1975 in Upstate New York on a local morning program. His Mr. Food vignettes were syndicated in nine television markets by 1980. His popularity peaked in 2007, when he was appearing on 168 stations.

He also was generous with the enviably broad reach of his culinary pulpit, frequently inviting up-and-coming celebrities to do guest appearances with him.

‘‘Art Ginsberg was a warm, gregarious man who knew food is more about love and sharing than a fancy ingredient list,’’ said Rachael Ray, who Mr. Ginsburg invited on air long before she became a celebrity. ‘‘He was a supportive and loyal friend and I’ll miss his smile and warm hugs. This Thanksgiving I’m thankful I knew him.’’

In recent years, Mr. Ginsburg eased his involvement in the day-to-day operations of the company he founded, Ginsburg Enterprises Incorporated, which produces the television segments and oversees his other ventures, including a line of housewares.

The company also produced segments that did not star Mr. Ginsburg, billing them as the ‘‘Mr. Food Test Kitchen.’’ It plans to continue producing and syndicating those segments.

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week