If you think there are a lot of Dunkin’ Donuts and Starbucks stores in Greater Boston, just wait. The competition between the two chains is about to get a lot more caffeinated.
The coffee titans, firmly entrenched in communities in and around Boston and fighting out it cup by cup, are vowing to expand stores and offerings in the area, although they are cagey about where, when, and how.
It promises to crank up an already epic battle for the hearts, minds, and taste buds of local java drinkers in a clash between two companies famous for their coffee — but dissimilar in everything else.
Just ask many fans on either side, who are passionate about their brand and intensely dislike the other. Everything is seen as different — the taste of the coffee, the ambience of the stores, even the business cultures.
“They have very distinct images,” said Nancy F. Koehn, a professor at Harvard Business School, who has written extensively in books and articles about the leadership and success of Starbucks.
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