Cows find second calling as MarketStreet mascots

The three fiberglass cows at MarketStreet Lynnfield will be dressed in Easter bonnets this week and will be used by spread the word on fashion and upcoming events.

MarketStreet Lynnfield

The three fiberglass cows at MarketStreet Lynnfield will be dressed in Easter bonnets this week and will be used by spread the word on fashion and upcoming events.

Three former Saugus residents have moved on to greener pastures in Lynnfield.

The iconic fiberglass cows from the old Hilltop Steakhouse on Route 1 can be found “grazing” at MarketStreet Lynnfield, the large open-air shopping center off Route 128 that opened last year on the former site of the Colonial Golf Course.


Renamed The MarketStreet Cows, the bovines add a fun element and touch of history. A sign commemorates the landmark restaurant that closed Oct. 20 after 52 years in business.

“We felt it was a way to hold a piece of North Shore nostalgia, and keep these icons where the community can enjoy them and remember [the Hilltop Steakhouse],” said Laurel Sibert, vice president of corporate marketing for WS Development, which built MarketStreet Lynnfield in partnership with National Development.

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The cows, which stand on a grassy hill, will be dressed for the season, with Easter bonnets this week and espadrille shoes during the spring. They will also spread the word on style news and events via StyleMoos on Twitter (@StyleMoos), Facebook (, and Instagram (

“We’ve been saying that they found a new hilltop,” Sibert said.

They are not the first cows to show up in area businesses since the Hilltop shut its doors. Cows were sold before the restaurant auctioned off its inventory in mid-December. David and Angela Luongo, owners of The Little Shop of Treasures at the Liberty Tree Mall in Danvers, purchased a cow that has become a conversation-starter. Named Frank in memory of Hilltop founder Frank Giuffrida, the cow was dressed for the holidays and fits in well at a place that sells collectibles and other vintage memorabilia.


“He’s been very big,” Angela Luongo said. “He brings a lot of people in.”

Joe Coppola bought a cow to display at the Barn Car Wash on Route 1 in Saugus.

“I want to cement it down, so nobody can take it away from us,” said Coppola, recalling that the iconic pieces have been coveted by thieves during the restaurant’s history, and particularly after the Hilltop announced it was closing.

“We had a slow day here, and I had one of the guys sitting on the cow, waving at traffic,” Coppola related. “Somebody reported it as one of the stolen cows. The State Police wound up interrogating me over a cow.”

David Rattigan may be reached at DRattigan.Globe
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