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    Yoga demographics

    Yoga demographics

    22,107,000 yoga participants in the United States

     9,559,000 “core” participants (50+ times per year)

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     81 percent of all yoga participants are female

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     63 percent are between the ages of 25 and 54

     51 percent have a household income of less than $75,000 per year

     60 percent have a bachelor’s degree or higher    Source: Sports and Fitness Industry Association