South

ROCKLAND

Group trying to ‘reimagine’ downtown

A newly-formed community group has begun its efforts to revitalize Rockland’s downtown.

REiMAGINE ROCKLAND was formed as a working group in June with the help of a Massachusetts Downtown Initiative grant from the state’s Department of Housing & Community Development.

The group, which includes about 30 volunteers, including elected officials, business leaders, local artists, and other residents, announced this past week that it is officially launching its initiative.

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Meeting with the Board of Selectmen on Nov. 7, the group also reviewed the work it has done since June to prepare for its revitalization effort, including establishing separate subcommittees to focus on arts and culture, business development, infrastructure, marketing, and streetscape.

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The group has also created a Facebook page and is planning a kickoff event, an inaugural “Pop Up Shop” and “Art Stroll” that will be part of Rockland’s annual Holiday Stroll in the downtown on Nov. 25, according to Mike Mullen Jr., vice chairman of the Board of Selectmen and a member of REiMAGINE ROCKLAND’s steering committee.

The Rockland Chamber of Commerce has also established downtown revitalization as its top priority.

John Laidler can be reached at john.laidler@globe.com.