Risks are high when a mall changes its name
What’s wrong with simply calling the latest retail hot spot a mall or shopping center? Well, if you are one of the developers building a new generation of luxury retail bazaars along the Route 128 corridor, apparently everything. The Street is not a new action film or some online tip site featuring hot stocks. Instead, it is WS Development’s new name for its Chestnut Hill Shopping Center, a longtime presence at the Newton-Brookline line on Route 9 that is in the midst of a dramatic, $50 million revamp.