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Hospitals woo patients with free parking, other perks

Marketing key as more take role in picking provider

Credit card companies, airlines and hotels all have customer loyalty programs. Maybe it was only a matter of time before hospitals got in on the act. A growing number of hospitals are seeking to attract new patients and keep existing ones by offering them an array of perks, from free parking and gift-shop discounts to wellness seminars and health screenings.

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Comments

Free parking at hospitals? Any chance the Boston ones will hear about this? It often costs more than the copay!

Navigating the traffic, garage labrynth & cost of parking @Boston hospitals often requires multiple blood pressure readings by the time I've entered my MD's office. Thank heaven for smiliarly priced valet!