Credit card companies, airlines and hotels all have customer loyalty programs. Maybe it was only a matter of time before hospitals got in on the act. A growing number of hospitals are seeking to attract new patients and keep existing ones by offering them an array of perks, from free parking and gift-shop discounts to wellness seminars and health screenings.
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Comments
Free parking at hospitals? Any chance the Boston ones will hear about this? It often costs more than the copay!
Navigating the traffic, garage labrynth & cost of parking @Boston hospitals often requires multiple blood pressure readings by the time I've entered my MD's office. Thank heaven for smiliarly priced valet!