Hard-hitting political commercials, aimed almost entirely at just a handful of states, have made swing state viewers irate, football games unwatchable, and political consultants wealthy. They may also have produced a distinctive feature of this campaign: two parallel political universes, one full of voters who can probably recite the commercials from memory, whose children cry over yet another mention of “Bronco Bama and Mitt Romney,” and another that has no idea what the “coffin ad” is.
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