You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Nation

Firm picks political ads that stand out even amid $733m barrage

Like an arthouse movie playing a limited engagement, “Stage” has reached only select audiences — in Ohio, Virginia, Wisconsin, and a few other states. But if there were an ­Oscar for political commercials, advertising analysts said, the anti-Romney ad featuring a worker laid off by Bain Capital would be a serious contender.

The 60-second commercial that first aired in June topped a survey by Ace Metrix, a firm that studies advertising effectiveness and deemed the spot this election cycle’s top ad, quite a distinction, considering the campaigns and their supporters have spent $733 million and counting on a never-ending barrage of commercials.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week