MIKE STOTTS FOR THE BOSTON GLOBE

Restaurant owner Jose Hernandez prepared an order. In Nevada, Hispanics account for about 27 percent of the population.

MIKE STOTTS FOR THE BOSTON GLOBE

Elsa Barnhill heads Hispanic outreach for Mitt Romney out of the campaign office in East Las Vegas, Nev.

MIKE STOTTS FOR THE BOSTON GLOBE

“We’ve never had an outreach initiative that’s been this extensive and large,” said Barnhill, a naturalized citizen who was born in Mexico.

MIKE STOTTS FOR THE BOSTON GLOBE

Mitt Romney "doesn’t seem to care about the people. He only seems to care about the US as a business," said Wendy Sorto.

MIKE STOTTS FOR THE BOSTON GLOBE

A Spanish-language newspaper urged Hispanics to vote.