NEW YORK — Nine weeks ago, Anthony Scaramucci was still the communications director to the president, flying on Air Force One and steering the public relations strategy of the White House.
On Monday evening, he was a man with his arm in a sling, explaining how the moon landing led to the invention of Tang and Velcro (it didn’t) to reporters in the mirrored basement of a midtown Manhattan steakhouse that he partially owns.
The arc of Scaramucci’s career is long and strange, and lately it has bent toward ignominy. After being fired by President Trump, sued for divorce, and turned into a late-night piñata for his foul-mouthed speaking habits, Scaramucci is trying to mount a comeback with a media venture he is calling The Scaramucci Post.
So far, the project’s contours are vague. “It’s going to start out experiential on the net,” Scaramucci, an American flag pinned to his lapel, said during a launch party at the Hunt & Fish Club on West 44th Street.
He was invited to elaborate.
“We’re going to create traffic and content and an experience using Facebook, Instagram and Twitter,” Scaramucci said. (The @ScaramucciPost Twitter account, with its caveat that “Follows ≠ Job Offers,” has been something of a mystery in political circles.)
The publication is so devoted to its social media strategy that it has no journalists, no articles, and no website — apparently by design. “You’ll find that if you don’t have a website, guess what? You don’t have any server charges,” Scaramucci said.
Later, he conceded that he had “no idea what the Scaramucci Post is.”
His partner in the venture, a former hedge fund manager turned social media consultant named Lance Laifer, stood nearby, urging Scaramucci to speak into an iPhone that was transmitting the proceedings via streaming video.
Laifer, a friend of Scaramucci for years, founded Old Forge Media Management and is probably best known as the man who persuaded actor Taye Diggs to follow tens of thousands of people on Twitter. He said the idea for the Scaramucci Post was hatched during a 1 a.m. phone call while he was visiting Disney World with his family. “What I think we can do here is take people and get them to work together to make the world a better place,” Laifer said.
“There’s a wide open space in the middle that’s not being served the way it was served when I was a kid,” Scaramucci added. “It’s the Walter Cronkite space, the space in the middle where there’s a level of objectivity.”
Guests at the party, held beneath a mirrored ceiling dotted with festive red lights, included a number of Scaramucci supporters, among them employees of his hedge fund, SkyBridge Capital. A buffet featured giant popovers and penne mushroom ragu. Scaramucci wore a sling, the result of a recent shoulder injury, which he attributed to horseplay with one of his children on the basketball court.
Long a minor celebrity on Wall Street, Scaramucci came to prominence as the silver-tongued Trump confrere whose brief run at the White House culminated in an expletive-laced tirade to a New Yorker correspondent. Recently, he hired a Hollywood publicist and has appeared on TMZ, “The View,” and “The Late Show With Stephen Colbert.”
On Monday, he announced that the Scaramucci Post has signed its first advertiser: the Knockout Times, a website about female athletes started by a woman named Julie Lewis who said she knew Scaramucci from her time working on Wall Street. “We’re trying to bring a voice to strong female women, specifically related to athletics,” Lewis said.
One reporter began a question by noting that Scaramucci’s White House tenure had lasted only 10 days. The host interrupted.
“Hey,” Scaramucci said, a glint in his eye. “Eleven days.”