The Obama campaign is following its recent attack on Mitt Romney’s record at Bain Capital with a follow-up blow at his economic record as Massachusetts governor.

In a television ad to begin airing later this week in nine battleground states, including New Hampshire, the ad will hit Romney on a loss of thousands of Massachusetts manufacturing jobs, increased debt, and higher taxes during his term as governor from 2003 to 2007.

The one-minute ad, titled “Heard It Before,” will cost about $10 million and portrays Romney as a governor who could not deliver on promises of smaller government, less debt, and more employment in a state that fell to 47th nationwide in job creation under his watch.

In a conference call with the media Monday, David Axelrod, the president’s senior strategist, said that Romney is repeating the kind of failed economic pledges he made in Massachusetts a decade ago.

“Governor Romney ran around Massachusetts saying, I know how business works, I know the language of business, I know how jobs are created,” Axelrod said. “By almost any measure, Governor Romney’s jobs record in Massachusetts was undistinguished.”

In the ad, a voice-over intones: “It didn’t work then, and it won’t work now.”