Senator Scott Brown focuses on his life story in a new TV ad and campaign tour launching today as he seeks reelection against Democrat Elizabeth Warren.
“Like many of you, I didn’t have it easy growing up. Moved around a lot as a kid. My mom had to work more than one job just to get by. Life certainly wasn’t a picnic. But I was raised to work hard, be honest, and play by the rules,” Brown says in the commercial, which will run in the Boston, Springfield, Providence, RI, and Albany, NY, television markets.
In a statement accompanying the commercial, the Brown campaign states: “Each ad will open with Brown inside the cab of his [pickup] truck, made famous in the 2010 special election as a symbol of his ‘regular guy’ image.”
The green GMC Canyon was bought to tow one of his daughters’ horse trailer.
Brown, a Republican, has consistently deemphasized his party affiliation during his reelection campaign, instead describing himself as a bipartisan figure as he seeks reelection in heavily Democratic Massachusetts.
He also has focused heavily on his personal story and family life. His wife, former Boston TV reporter Gail Huff, has been featured in recent TV commercials.
The release of the TV ad coincides with the launch of a “Provincetown to Pittsfield” tour by the senator.
“Brown will spend the week meeting with voters, visiting Bay State businesses, talking about the important issues of the day and discussing his pro-jobs agenda,” the campaign said in a second statement.
Today the senator is scheduled to have lunch with voters at the Lobster Pot Restaurant in Provincetown, and visit SencorpWhite in Hyannis and Decas Cranberry Products in Carver.Glen Johnson can be reached at email@example.com. Follow him on Twitter @globeglen.