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The Boston Globe

Politics

Warren campaign aims to soften image with new TV ad

In a shift from recent ads, Senate candidate Elizabeth Warren’s campaign released a television commercial Wednesday that shows her mingling with voters and highlights her themes of “struggling working men and women” but leaves the speaking roles to an announcer and voters.

Titled “Your fight is Elizabeth’s Fight,” the 30-second ad is a departure from the style that dominated television spots that ran this summer, in which she played a significant role in talking to the camera.

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