NEW YORK — Strategists affiliated with the campaigns of President Obama and Mitt Romney say they have access to information about the personal lives of voters at a scale never before imagined. And they are using that data to try to influence voting habits.
In effect, they are training voters to go the polls through subtle cues, rewards, and threats in a manner akin to the marketing efforts of credit card companies and big-box retailers.

Comments
No one ought to be surprised at the notion their so-called personal information is out 'there:"
What information do you think the Internet & You-Tube & Google are collecting about you every time you use their service? What about the US census? What about when you apply for credit-cards? What about the information you provide for voting lists? What about the lap-top computers in standard police cars? Things could be worse - you could be living in Austria where you have to register with the local Police Department when ever you relocate to an address in another district!
Very little and frequently nothing is private about you.