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The Boston Globe

Politics

Presidential campaigns acquire personal data on voters

NEW YORK — Strategists affiliated with the campaigns of President Obama and Mitt Romney say they have access to information about the personal lives of voters at a scale never before imagined. And they are using that data to try to influence voting habits.

In effect, they are training voters to go the polls through subtle cues, rewards, and threats in a manner akin to the marketing efforts of credit card companies and big-box retailers.

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