US Senator Scott Brown and Elizabeth Warren on Wednesday released the closing television advertisements of their campaigns — his a rousing message emphasizing his independence, hers a solemn vow to be a fighter for struggling families.
Both ads, coming after months of heated attacks, represented a return to the basic, positive messages of both campaigns.
Together, they present voters with a choice between Warren, a Democrat who says she wants to go to the Senate to fight for workers, women, students, and the elderly, and Brown, a Republican who says he wants to serve as a bridge-builder in a polarized Washington.
Brown’s ad features soaring music, images of his signature pickup truck, American flags along Massachusetts streets, and testimonials from voters. It shows Brown with his family, and dressed in his military uniform.
The emphasis is on Brown’s bipartisanship and his closing argument that voters should choose “the person, not the party,” as text declares on the screen.
“I’ve kept my promise to be an independent voice,” Brown says in the ad. “I put people ahead of politics, and now I need your help to keep that independent tradition alive in Massachusetts.”
Brown closes by saying, “I am nobody’s senator except yours.”
The ad never mentions that Brown is a Republican who supports Mitt Romney for president. Instead, it shows him meeting with President Obama, who has endorsed Warren.
Alleigh Marré, a spokeswoman for Brown, said the ad will run in both 60-second and 30-second versions. She said other ads currently running around the state will continue to play in a rotation.
Warren’s ad shows her warmly greeting voters — a young father with a baby, a burly man with a goatee, a bespectacled woman with gray hair, smiling college students. Warren says in the 30-second spot that she will advocate for people who need jobs, women who want equal pay, seniors worried about Medicare, and students burdened by debt.
“Know this: My fight is for you,” she says. “Always has been. And I won’t back down, no matter how long the odds or how powerful the opposition. . . . If you send me to the Senate, I’ll work my heart out for you. “Levenson can be reached at @mlevenson. Bierman can be reached email@example.com.