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The Boston Globe


Mass. push offers lesson on selling Obamacare

WASHINGTON — It survived a historic Supreme Court fight and a bruising presidential election. Next up for President Obama’s groundbreaking law to expand health insurance coverage: winning over a skeptical and, in much of the country, downright hostile public.

Health care advocates say lessons — and inspiration — can be drawn from the Massachusetts experience, where a multipronged publicity blitz helped the state achieve near-universal coverage more quickly than lawmakers anticipated when they passed the 2006 law.

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