It survived a historic Supreme Court fight and a bruising presidential election. Next up for President Obama’s groundbreaking law to expand health insurance coverage: winning over a skeptical and, in many pockets of the country, downright hostile public. Health care advocates say lessons — and inspiration — can be drawn from the Massachusetts experience, where a multi-pronged publicity blitz helped the state achieve near universal coverage more quickly than lawmakers ever anticipated when they passed the 2006 law.
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