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In campaign ad, Jeff McCormick stresses business acumen

Here come the campaigns ads in the race for governor of Massachusetts, and independent Jeff McCormick is the first one out of the gate, according to his campaign, with a 30-second spot scheduled to begin airing today.

The ad opens with McCormick looking directly into the camera while standing on a footbridge over the Charles River.

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“President Kennedy once said let us not seek the Republican answer, or the Democratic answer, but the right answer,” he says. “Those words are truer now than ever.”

McCormick is one of three independents vying to be the state’s chief executive in a crowded field of contenders that includes five Democrats, two Republicans, and one Libertarian. The commercial, part of a cable ad buy that will run for three weeks on 10 stations and various websites in Boston, the North and South shores, and on the Cape, is McCormick’s way of introducing himself to the voters of Massachusetts.

So just who is McCormick? He is the founding partner of the Boston venture capital firm Saturn Partners. He lives in the Back Bay with his wife and three children. He grew up in a middle-class home, attended Syracuse University on a lacrosse scholarship, and selected Tracy Post, a Yarmouth selectwoman, as his running mate.

But none of that is mentioned in the ad, which his campaign said cost a total of $100,000 to air. What McCormick does mention when listing his reasons for seeking office is his business acumen.

“I’m running to create jobs, solve problems, and deliver effective services,” he says over instrumental music. “That’s what I’ve been doing for the last 25 years by helping to build successful companies in technology, energy, and education.”

Akilah Johnson can be reached at akilah.johnson@globe.com.
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