Attorney General Martha Coakley plans to launch her first television ad of the gubernatorial campaign next week, campaign officials said Thursday.
The ad, which will focus on issues rather than biography, will air on targeted stations as part of a strategy the campaign has developed to build its TV presence through the Sept. 9 primary, officials said.
Throughout the race, Coakley has enjoyed a healthy lead in Democratic primary polling, though she lost the party convention in June to Treasurer Steve Grossman.
Aides to Charlie Baker, the leading Republican, have questioned how Coakley will manage her resources to both post a convincing primary win and be poised to square off immediately with Baker.
Grossman has already begun airing TV spots, supplemented by those paid for by a super PAC supporting him, that attack Coakley.
Coakley finished July with more than $712,000 in her campaign account, compared to over $520,000 for Grossman and more than $586,000 for the third Democrat, former federal health care administrator Don Berwick.
Baker, who holds a wide lead in polling over fellow Republican Mark Fisher, has more than $1.25 million.Jim O’Sullivan can be reached at email@example.com.