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Conference on future of personalized medicine kicks off with a challenge

By Carolyn Y. Johnson

 |  Globe Staff  

  November 09, 2011

Hundreds of people from hospitals, universities, and industry gathered at Harvard Medical School to discuss the transformative power of health care’s latest buzzword, “personalized medicine.” But the day began on a combative note. In a keynote talk at the Personalized Medicine Conference, Dr. Ezekiel Emanuel, an oncologist who previously served as a health policy adviser to the Obama administration, called personalized medicine hype, a myth, and unaffordable.

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