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China’s new first lady dims star power

Husband’s climb to top put singer on the sidelines

Peng Liyuan started lowering her profile in 2007, after her husband emerged as the likely appointee to the presidency.

AFP/Getty Images/File 2009

Peng Liyuan started lowering her profile in 2007, after her husband emerged as the likely appointee to the presidency.

BEIJING — As her husband settles in to his job as China’s new leader, Peng Liyuan is expected to remain out of sight.

Her image will not be splashed across any front pages; her name will probably go unmentioned on state-run television. Such is the fate of first ladies in China.

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No Michelle Obama-style advocacy. Nor Jackie Kennedy-like glamour. Simply the expectation that one will fade into the black cloak of secrecy that surrounds all of China’s leaders. And yet if anyone could break free of that muted tradition, it would be Peng, one of China’s most recognizable folk singers.

For most of her marriage to China’s new leader, Xi Jinping, her fame has eclipsed his. A civilian member of the Chinese Army’s musicale troupe, she was admired by hundreds of millions for her annual performances on state television’s New Year’s Eve shows.

And according to people who have met her, she exudes an easy grace, a confident grasp of conversational English, and a seemingly sincere heart for charitable causes.

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‘‘If this were the West, one would say she has the perfect requirements for being a leader’s wife: beauty, stage presence, public approval,’’ said one party intellectual, who requested anonymity to avoid jeopardizing his work teaching future government officials at party schools. ‘‘But things are different in China.’’

In China, the names of top leaders’ wives are blocked on search engines and censored from microblogs. Even the most innocuous articles about them are often scrubbed from existence.

It all stems from a traditional Chinese fear of women in politics, said Hung Huang, a fashion editor whose mother served as English tutor to Mao Zedong, the country’s first Communist leader.

‘‘In China unfortunately, women and power mix like oil and water,’’ she said. ‘‘You see it in some of our traditional proverbs warning against the dangers of beautiful women and powerful men.’’

No one embodied those fears more than Mao’s wife, Jiang Qing, whose grab for power, purge from the party, and death by suicide remains a cautionary tale taught in middle schools across China.

The latest example emerged this year with Gu Kailai — wife of purged Communist leader Bo Xilai — who was depicted at her murder trial as an emotional, paranoid, and scheming woman who poisoned a British businessman.

Against that stereotype, vibrant positive female role models in China’s political world are sorely lacking.

Few people even know the name of outgoing president Hu Jintao’s wife, Liu Yongqing, and even fewer could point her out in a crowd.

Hu’s predecessor, Jiang Zemin, occasionally took his wife, Wang Yeping, on trips abroad, but little is known about her beyond a smattering of details gathered by media overseas, beyond the reach of censors.

Following suit, Peng began lowering her own profile as a singer in 2007, after her husband emerged as the likely appointee to the presidency. Once famous for wistfully crooning popular patriotic songs of the 1980s and 1990s, she quit the annual New Year’s show altogether the next year and stopped performing except for a handful of charity and Communist Party-related events.

She now rarely appears in public with Xi and never talks about him in public.

At the same time, she has taken new roles that allow her some public exposure, albeit within fairly controlled environments. She became a volunteer for the government’s work on AIDS in 2006 and its ambassador for tobacco control in 2009. Last year, she was appointed ambassador for the fight against tuberculosis and HIV/AIDS for the World Health Organization.

‘‘She doesn’t keep her distance from people,’’ said Zhang Ying, president of a nongovernmental organization that helps AIDS orphans in Anhui Province. Zhang has worked on the issue repeatedly with Peng, most recently in September, and described her as down-to-earth, chatting freely with other volunteers about her own daughter, asking questions about their families. She was also a patient woman, Zhang said, entertaining orphans with songs during difficult filming of public-service announcements.

A chef in Zhejiang Province — whose restaurant Peng often frequented while Xi was that region’s party chief — recalled how long Peng waited on her first visit, arriving without reservation. She had dressed down, making her harder to recognize.

‘‘She didn’t know reservations were required, so there were no tables free,’’ he said. ‘‘One word to the waiters that she was the wife of a party secretary, and she would have had a table, but she never mentioned it,’’ he said, asking that his name be withheld because talking about top leaders’ families in China is discouraged.

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