Read as much as you want on BostonGlobe.com, anywhere and anytime, for just 99¢.

Joanna Weiss

A benign — and useful — ‘All-American Muslim’

IT WAS deeply amusing last week to see companies twist themselves into knots to explain why they pulled ads from TLC’s “All-American Muslim’’ — specifically, why caving to a miniscule group of religious extremists does not, by definition, make them companies that cave to a miniscule group of religious extremists.

“We have a strong commitment to diversity and inclusion,’’ went a clumsy post on the Lowe’s Facebook page, after the company heeded the boycott call from the Florida Family Association. Meanwhile, the CEO of Kayak.com, the Concord-based travel website, wrote a blog post insisting that “we’re not bigots.’’ Rather, he explained, they’re just extremely uncourageous: “We do try to avoid advertising on shows that may produce controversy, whether we support the content or not.’’

Your comment is subject to the rules of our Posting Policy

This comment may appear on your public profile. Public Profile FAQ

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week