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Joanna Weiss

A benign — and useful — ‘All-American Muslim’

IT WAS deeply amusing last week to see companies twist themselves into knots to explain why they pulled ads from TLC’s “All-American Muslim’’ — specifically, why caving to a miniscule group of religious extremists does not, by definition, make them companies that cave to a miniscule group of religious extremists.

“We have a strong commitment to diversity and inclusion,’’ went a clumsy post on the Lowe’s Facebook page, after the company heeded the boycott call from the Florida Family Association. Meanwhile, the CEO of Kayak.com, the Concord-based travel website, wrote a blog post insisting that “we’re not bigots.’’ Rather, he explained, they’re just extremely uncourageous: “We do try to avoid advertising on shows that may produce controversy, whether we support the content or not.’’

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