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RENÉE LOTH

Not so pretty in pink

Komen’s funding reversal is proof of the power of social media and the support for women’s health

THIS WEEK, with exquisitely poor timing, the Susan G. Komen for the Cure breast cancer foundation sent me a fundraising letter, complete with those personalized mailing labels charities often include as a thank-you. They were pretty with their pink ribbons, but I tossed them aside, furious that Komen had just announced it was cutting all funding for breast cancer screenings and education programs conducted by Planned Parenthood. I wasn’t using those labels - on the donation letter or anything else - for an organization that had so clearly buckled to pressure from anti-abortion groups, and so badly lost focus on women’s health.

Apparently I wasn’t alone, because yesterday the Komen foundation announced it was reversing its decision just three days after singling out Planned Parenthood for elimination from Komen’s grant criteria. Nancy Brinker, Komen’s founder and CEO, apologized “for recent decisions that cast doubt upon our commitment to our mission of saving women’s lives.’’

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