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Opinion

Boston.com

Dante Ramos

Character Sketch: Etch A Sketch

By Dante Ramos

 |  Globe Staff  

  March 25, 2012

Free advertising is just about the only advertising the Etch A Sketch gets these days, and the Ohio Art Company, which introduced the toy in 1960, couldn’t have paid for a better publicist than Eric Fehrnstrom. Even if it Rick Santorum hadn’t started waving an Etch A Sketch at campaign rallies, and even if Ron Paul, Newt Gingrich, and the Democratic National Committee hadn’t all cut ads featuring it, the toy might well have been swept up sooner or later in a wave of retro chic.

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