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The Boston Globe

Opinion

farah stockman

Philip Morris focuses on the global market

Around the world, the company fights back with litigation

in recent years, the coolness of smoking has faded away, in one of the most profound cultural changes of our generation. Today, only 19 percent of Americans smoke, compared to 42 percent in 1965, when the surgeon general declared the habit deadly.

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40 years ago heart doctors came out of surgery and had a cigarette with the family of the patient. One could smoke in hospital cafeterias. Grandmothers smoked in the car while driving their grandkids to church. Women smoked while breastfeeding. How stupid. We've come a long way, but there's a long way to go, especially in Europe and Asia. I bet our Dept of Commerce still helps our cigarette companies market their poison abroad. Smokers and smoking sucks.