PSYCHOLOGY FINDS itself in the midst of a major media renaissance: bestselling books, popular magazine stories, blog posts that go viral. The public cannot get enough.
Yet among researchers, there is a dawning awareness of a potentially serious issue at the core of what they do. The experiments that offer so many insights and takeaways might be seriously flawed — the result of relying on too homogenous a sample. The engine of science runs on the fuel of experiments. If you are interested in conducting psychology experiments, you need people. And if you are a researcher at a university there is an obvious solution, the sea of undergrads right on campus.