You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Opinion

jennifer graham

Skip the boycotts on Chick-fil-A; handle with love

Apologies to Colonel Sanders, but no one makes a better chicken nugget than S. Truett Cathy, nor does a better job of marketing them.

Chick-fil-A’s billboards are three-dimensional fixtures in the South, with black-and-white cows perched on scaffolding and ladders, putting up signs that say, “Eat mor chikin.” The award-winning advertising campaign, launched in 1995, remains hilarious and fresh, and even has its own website, populated with interactive, spelling-challenged Holsteins. The chain’s “cow parachutists” television ad, which can be seen on YouTube, is classic Chick-fil-A humor.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week