Read as much as you want on BostonGlobe.com, anywhere and anytime, for just 99¢.

jennifer graham

Skip the boycotts on Chick-fil-A; handle with love

Apologies to Colonel Sanders, but no one makes a better chicken nugget than S. Truett Cathy, nor does a better job of marketing them.

Chick-fil-A’s billboards are three-dimensional fixtures in the South, with black-and-white cows perched on scaffolding and ladders, putting up signs that say, “Eat mor chikin.” The award-winning advertising campaign, launched in 1995, remains hilarious and fresh, and even has its own website, populated with interactive, spelling-challenged Holsteins. The chain’s “cow parachutists” television ad, which can be seen on YouTube, is classic Chick-fil-A humor.

Your comment is subject to the rules of our Posting Policy

This comment may appear on your public profile. Public Profile FAQ

Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com